INVESCO
Global Sonic Branding Campaign
Browns Design approached Nick to collaborate and create the sonic branding as part of the corporate identity and digital guidelines for Invesco, one the world's largest global investment managers - modernising the brand and bringing it to life with sound and moving image in a digital context.
Nick began the process by creating a sonic mood-board, to represent the values held by Invesco, incorporating sounds from the surrounding area of Ama Dablam, Nepal.
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Working closely with Browns and Invesco, the music was created, similar to how Nick would create a film score, the aesthetics of the sound were very important, including a melody which would be used for the 'Sonic Logo' also.
CREDITS
Client: Invesco
Director: Claire Warner, Aaron Easterbrook
Agency: Browns Design, Jonathan Ellery
Music, Sound Design: Nick Phillips
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SIMILAR WORK
